As IL Studio, we decided to embrace projects focused on health, sustainability and community.

We noticed that most people who start a diet end up abandoning it, that one third of the food produced is wasted, and that thousands of food producers have shut down.

Faced with these major issues, we wanted to do something proactive. That is how the algorithm behind the Play FOR Eat app was born: it creates meal plans that can be customised according to each person’s needs, nutritional requirements and habits.

We wanted people to experience nutrition differently, so we turned it into a social platform where everyone can choose what to eat and have everything they need close at hand.

The app guides users all the way to their shopping list, where they can find selected producers and filter them according to their own values.

It was a major project, defined by a scientific approach, humanity and the sensitivity to bring together the best scientific knowledge with the needs of both people and farmers.