A logo design and packaging design project created for EnerGetix, the future energy drink for Generation Z.

The goal was to develop a visual identity that embodied energy, modernity and freshness, reflecting the product’s young and active target audience and their vibrant, dynamic lifestyle. The “G” monogram, together with the purple, yellow and fuchsia colour palette, gives the brand a lively and energetic feel.

The name “EnerGetix” comes from the fusion of two words: “Energy”, referring to the product’s core function as an energy boost, and “Getix”, which evokes the idea of “getting” an intense and recharging experience. The two selected typefaces emphasise the two parts of the name, creating an effective visual contrast.

The campaign payoff is “Change Your Mind”, designed to inspire a new perspective and encourage potential customers to challenge their own assumptions. Among the branding materials developed were both primary and secondary packaging versions, as well as a customised tote bag.